Writing Services

Whether your writing covers business or personal needs, Cathleen can help your writing shine. 

Find out how, below.


What our customers are saying

“The single biggest problem in communication is the illusion

that it has taken place.”

George Bernard Shaw

In this ever-changing world of fast talk, twitter feeds, insta-this, and uber-that it is difficult to keep one's head above the torrent of buzz-words, slang, and other forms of sloppy speech that wash over us at any given moment. Using the slang of the day makes one feel au currant, in-the- know, and part of the In Crowd. And who doesn't want to feel part of something special?

What we fail to recognize is that every time we choose the good-enough word over the right word, we actually become part of the background, fading away into nothingness along with the message we were trying to convey. Our choice to use buzzwords (the words of others) over our own words distorts our message, our uniqueness and reveals several things about us that we probably don't want the world to know.

Cathleen Elise Rossiter

Below are the writing services Cathleen offers for PERSONAL situations. 

Whether you are looking to improve your writing, complete a research paper, write a speech  or toast for that special event, or finally write that book you've talked about for years, Cathleen can help you put your best on the page. 

Writing Improvement

Through one-on-one coaching or small group classes, you will gain a deeper understanding, not only of grammar, punctuation, and style, but also of the power and beauty of language and how to use this effectively in your writing. 

Be it an e-mail or a lifetime research project, a thank you note or a wedding speech, a book report or The Great American Novel, you will have a far greater ability to communicate your written message clearly, effectively, and intelligently.


When it comes to giving speeches, no one wants to look foolish. In our efforts to avoid this situation, we consult speech writing books or resort to using templates in order to give the best speech ever. 

Sadly, that best-speech-ever was so for someone else and rarely conveys the essence of what we wanted to say. Worst of all, that best-speech-ever template never takes into consideration individual  giving the speech - the person with the perfect experiences, thoughts, and emotions to fit the occasion and connect with the people involved on a deeply meaningful level. 

Cathleen works with you to create a Best-Speech-Ever that is just that - and it is custom fit for you.


The power that a standout resume wields is all too often misunderstood or, worse still, dismissed. The problem is, that although there are seemingly endless examples of what a good or great resume is, there is precious little understanding about the whys and wherefores of what a resume actually is for, of what it does or how. Without this understanding, you simply can't present yourself and why you are perfect for the job in the best possible light.

Working with Cathleen, you will gain an intimate, working knowledge of what you have to offer the world and how to showcase this in a way that will make people stand up and notice - you will also walk away with the resume to prove it.

Books and Memoirs

You have a story to tell, so, naturally, you want to tell the best story you can. Using your unique learning style, Cathleen works with you to carefully excavate that story, dust it off, polish it to reveal its inner glow, and present it in its best light, revealing to the world the treasure within you.

Regardless of whether you decide to publish your book officially or not, the important thing is to get the story down in black and white.

Working with Cathleen is a highly personal and personalized experience. You will emerge from the experience a better writer, a more confident writer, as well as a more confident and better person. 


Short- or Long-term Writing Projects

Whatever your writing-related needs are during your writing project, I will be there to help - be it help in getting started, organizing your thoughts, research, help with composition or editing,  Contact me today to discuss your project.

Project Planning and Management

When tackling a writing project, it can be difficult to know how or where to start as well as how best to proceed. 

With over three decades of experience, Cathleen will help you sort through what needs to be done, when and how it needs to be done, and will help keep you on track to see your project through to completion.

Below are the writing services Cathleen offers for BUSINESSES.

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In a business world that screams for uniqueness while ironically providing templates and formulas for business owners to use to show how different they are, it can be difficult to convey the unique viewpoint and genuine message you have to share through your business in a manner that gets you noticed above the noise.

As a writer and business owner myself, I specialize in writing the five key pieces of business communication every business needs, thus, allowing business owners to spend their time on what they do best and what matters most to them. They can stop worrying about not having these critical tools in their toolbox, knowing that their mission, passion, and message are communicated clearly, effectively, and consistently at every turn.

Using my 30+ years experience in corporate customer service, my writing focuses on attracting and retaining customers well suited to my client's target audience. In the process, I help my clients save hundreds of wasted hours per employee per year as well as the accompanying revenue that was wasted along the way.

I have carefully chosen the areas of business writing in which I specialize because they are the ones that:

  1. are the most critical in initiating and developing solid, sustainable relationships with clients and potential clients 
  2. save the most time and money, ultimately breathing new life into your Bottom Line
  3. are the most overlooked and misunderstood for the power they contain to help you succeed.

Running a business encompasses so many facets that oftentimes critical areas are missed because it is impossible to know what you do not know without help. Being that help, alleviating the stress, giving you back your time, money, and sanity is my passion.

Call me today. Let's talk about how I can help you.


Process Capture and Documentation

One of the best places to start saving time and money is with your processes.  Setting and capturing standards for how things are done and in what order eliminates hundreds of hours of wasted time, effort, and other resources.  

The biggest reason I find for this critical area of business writing being misunderstood in its power to catapult your success, and relegated to the Non-Essential pile, is that it is a time-consuming effort that most business owners do not have to invest.  With so many moving parts to running your business on a daily basis, how can you possibly take the time to document  some, never mind all, of those moving parts? Delegating the task to your employees only takes them away from the tasks and projects that truly need their attention.

This is where I come in. My experience in quickly yet thoroughly capturing processes and creating concise, comprehensive, and comprehensible manuals  will help keep your production, service, and quality consistent and at a high level deserving of your company's name.

Automated Correspondence and E-mail Marketing

In today's world, automated correspondence and direct marketing get the best responses in the form of sales than advertisements, coupons, or other forms of marketing. Carefully crafted e-mails and direct marketing campaigns are not items to be taken lightly.  As I have said, 

"Words have power. Well-chosen words raise you above the crowd, focus the attention on the story you have to tell, and communicate more effectively than words written in haste and under the pressure of deadlines and lack of know-how."

Let me use my experience in and passion for choosing the right words  to your advantage.  

Newsletters and Blogs

Know + Like + Trust = Purchase.  This is the standard marketing formula to making a sale.

The question that follows the sale is "How do I get people to buy again?" 

The formula is simple:

Know more + Like more + Trust more = Purchase more.  

Blogs and newsletters are some of the best ways for your clients to get to know more about who you are, what you do, and why you do it for them.  The issue is, how to make your blog, your newsletter stand apart from the endless stream of them already in the marketplace. 

Thinking outside of the box is a habit of mine. Working together we can hone your message and present it in a manner that suits your style while giving your clients more than just the standard template that already overloads their inbox and trash bin.

Case Studies and Client Interviews/Testimonials

Social proof is one of the most effective means of convincing potential clients to trust you enough to trade their hard-earned money for your product or service. 

With roughly 77% of buyers being influenced to purchase by Case studies, Client spotlights, and testimonials, truly it is worth the investment to add this tool to your marketing toolbox. 

Let me craft these tools for you so you can rest easy knowing you have just up-leveled your marketing game.

Speeches and Presentations

In business, getting your message across clearly, concisely, and completely is critical. With the rapid pace of change in the workplace, we often settle for the off-the-cuff transmission of our message. 

When it comes time to speak to a wider audience or you have a more important message that you simply must get across, off-the-cuff doesn't cut it. 

With my passion for finding just the right words to say what needs to be said in a manner which everyone receives clearly, let me write your next speech or presentation, allowing you to focus more clearly and fully on the other moving parts of your business.

Corporate Training

As a business owner, there is so much to do at any given moment that the training of your employees in an official capacity may seem like a ridiculous waste of your time. 

Yet, think about the fact that with an official company training program and proprietary training system, you will be creating a solid foundation for confident employees, consistency of output, and currency in your coffers as you significantly reduce employee frustration (and therefore attrition) and the need to re-do work or correct mistakes.

Put my experience in developing and implementing training programs of various types for different learning styles to work for you today.